Episode 10: Why leaning into small scale is key for successful international expansion

 

In this episode we are excited to welcome Kathryn Hymes, former Head of International Product Expansion for Slack. Prior, Kathryn held product leadership roles at Nextdoor and Facebook and currently runs Thorny Games, a company that builds games at the intersection of language and crytography. 

In our conversation, Kathryn offers some awesome insights into a vast number of topics: from how to be successful entering new markets (a hint being not to launch and leave, but to build for sustainability and scalability), the importance of curiosity, energy, passion and understanding a functional cross-section of the business in being an effective product leader;  and the need for leaders to meet both customers and employees where they are at and to ask the right questions in order to be successful localizing your business for new markets.   

Listen, subscribe, and leave a review now on Apple, Spotify, or your favorite podcast platform.

Find our entire podcast episode library at https://www.globalclassbook.com/podcast   

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This episode is sponsored by our partner, ZEDRA. Learn more about how the ZEDRA team can support you in expanding to new markets at https://www.zedra.com

 
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Episode 11: How a Bangladeshi startup took on Uber and became a market leader

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Episode 09: Why a Silicon Valley startup chose Rwanda as an initial market and how they used it as a foundation for scale